When was deckers founded

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Footwear with stabilizing sole. Sheared wool fleece and method for making sheared wool fleece utilizing yarn knitting. The flips' unique multi-layered construction gave the impression of multiple decks, and soon enough, the Hawaiians simply began calling them "Deckas" the pidgin version of Deckers.

During one of Doug's "business" trips to Hawaii in '75, he heard everyone calling the thongs Deckas. He thought the name made sense and had a nice ring, so when he returned to the mainland he renamed his brand "Deckers. Surfers and casual sandal wearers alike loved Deckers flips for their durability and ergonomic comfort.

The Deckers brand was so successful and Doug so entrepreneurial that he began acquiring a number of other brands. In the company entered into a licensing agreement to produce and distribute Teva sandals. With this new license, the company experienced tremendous growth, setting the stage for today's successes. With the purchase, Deckers also began distributing the footwear line through its own existing channels.

The year also marked Deckers's entrance into the apparel market, as the company formed a joint venture agreement with Robert Eason, the owner of U.

The Heirlooms line was the beginning of what later became the Picante division of Deckers Outdoor Corporation. Meanwhile, just as Thatcher had begun to shoot his first Teva commercial, he was diagnosed with Type I diabetes. His body almost completely stopped producing its own insulin, which necessitated that he undergo daily injections.

The disease forced Thatcher to alter his outgoing, adventurous lifestyle slightly, but he remained increasingly involved in the management of Deckers's Teva division.

In fact, shortly thereafter he brought his father and sister aboard the company as Teva consultants in his hometown of Flagstaff, Arizona. A total of 2. Even so, the competition in the sport sandal market was steadily increasing. While Deckers's sales figures were jumping ahead dramatically each year, its share of the sandal market was actually slowly shrinking.

There was an increasing number of new players entering the sport sandal arena all the time. As a means of maintaining its dominant position in the field, Deckers focused more readily on maintaining its high-quality image.

The company avoided discount distribution channels and instead kept its products only in high-profile, quality retail stores. As Deckers Outdoor Corporation neared the end of the century, it was continuing to position itself for future growth and profitability. The sport sandal market was showing no signs of declining sales any time in the near future, as overall industry sales actually continued to increase each year.

Deckers still had yet to penetrate a great deal of the United States with its products, which actually worked in the company's favor because it meant that there was still an immense amount of room for growth. David E. Lafitte J. Chief Operating Officer. Pres of Omni-Channel. Thomas Garcia. Chief Admin. Pascale Meyran. Chief People Officer.